ART DIRECTION / LICENSE / BRAND DEVELOPMENT

This “DETH” style brand reimagines an alternate reality and unholy marriage of early 90’s pop and sub cultures as they never happened. With nostalgia culture a main stay among the millennial generation, Deth Coast seeks to exploit the humor of a misunderstood past in the minds of youth.  Through tongue-in-cheek graphics, accessories, character design, and a bi-monthly mini comic Deth Coast tells the stories of “BEACH METAL” culture taking from 90’s TV and film, So Cal surf and skate trends, and heavy metal band imagery for a style that’s totally fresh to Deth.