ART DIRECTION / LICENSE / FASHION / GRAPHIC DESIGN
Care Bears Kawaii
“Care Bears…prepare to stare!” The Care Bears Kawaii cut and sew collection exclusive to Hot Topic focuses fun pastel brights, fuzzy cozy fabrics, cropped fashion top silhouettes, and an unexpected update on the classic 80’s nostalgia brand .
Project Details
Client: American Greetings
Date: October 13, 2017
Over 36 years the Care Bears brand has evolved to bring care and joy in many iterations and reimagining. This latest variant on the Care Bear brand recreates 3 of our beloved iconic Care Bears in a Japanese street or "Kawaii" style.
Responsibilities include brand and asset management, license approvals, trend research, collaborative design and merchandising efforts, print design and development, production art and send outs for screen print, textile prints, sublimation printing, embroidery, and trim design, vendor coordination.
