ART DIRECTION / LICENSE / FASHION / GRAPHIC ART
SKELANIMALS
Adorb of the Dead. This licensed fashion collection for Skelanimals makes over our favorite cuddly creepy critters trading in its signature traditional gothic color palette for a super trendy Pastel Goth update.
Project Details
Client: Skelanimals
Date: November 12, 2016
Skelanimals, which began as a cute and creepy illustrated book and became a brand sensation in the early 2000's has found it's "cute as hell" characters updated in the pastel goth soft-line collection offerings by Midnight Hour/ACDC for multiple accounts including Hot Topic and EMP.
Responsibilities include brand and asset management, trend research, collaborative design and merchandising efforts, print design and development, production art and send outs for screen print, textile prints, intarsia sweater, and trim design.
